Meet Katie – your personal estate agent changing how South Lincs moves

Katie Loveridge isn’t your typical estate agent. She’s part of The Agency UK, working independently as a personal estate agent which means she isn’t tied to high-street restrictions, office hours or big-agency targets. Instead, she runs a service built on time, attention and genuine care – and her clients feel the difference immediately.

Katie’s mission is simple – change the way people experience estate agency. One home at a time. Everything she does is rooted in that belief. Selling your home shouldn’t feel stressful or like you’re being herded through a system. It should feel personal, supported and genuinely exciting. And that’s exactly the experience she set out to create.

Why she started her business

Katie had seen the same pattern too many times – rushed viewings, poor communication, overvaluing, generic marketing, and sellers feeling like an afterthought. She wanted to change that.

Katie built her personal estate agency around proper attention, honest guidance and high-quality marketing designed to actually sell homes, not just list them. No overloaded pipeline. No crossed fingers. Just a human, dedicated and results-driven service from start to finish.

For Katie, it’s all about the moments that matter:

•  When a seller goes from stressed to excited
• When an offer lands higher than expected
• When a buyer falls head over heels for a home
• When a family gets their keys and a whole new chapter begins

Those moments are why she does what she does. The three words that define her are: Dedicated, Professional and Results.

Since starting out, Katie’s learned far more than she ever expected, especially about the system traditional agents are stuck in. Offices shutting on Sundays – the one day most buyers are actually free. Targets that encourage unrealistic valuations rather than honest advice. Marketing that’s outdated or barely there. And huge numbers of unsold homes piling up because agents simply don’t have the time or freedom to give each listing the attention it deserves. As Katie puts it, the problem isn’t the agents at all – it’s the system holding them back. Personal estate agency gives her the space to do the job properly and serve clients the way they truly need.

A service built around high-impact results

Katie’s whole approach is built around a simple truth: exposure drives higher offers. She takes on only a couple of listings at a time so she can give each home:

More exposure = more viewings = more competition = better offers.