Work with me
I’m Tracey – a Business Story Strategist based in South Lincolnshire, and the person behind ikandoo.
I work with small business owners who are good at what they do, but struggle to explain it clearly. The work itself isn’t the problem. It’s finding the words for it. Especially when everything sounds either too vague, too generic, or not quite like you.
My job is to help you make sense of your business and turn it into clear, usable language that actually fits. Not marketing copy for the sake of it, and not a brand exercise that feels detached from reality. Just words you can use with confidence, whether that’s on your website, in conversations, or anywhere else you need to explain what you do.
Everything I offer is one-off and clearly scoped. That might be shaping your business story from scratch, helping you articulate what makes your work different, or writing something you’ve been avoiding because you weren’t sure how to say it.
No jargon. No marketing fluff. No pressure to sign up to anything ongoing.
If you’re looking for thoughtful, practical help to get your story straight, you’re in the right place.
How I can help
I don’t offer packages or retainers. I help with specific problems, clearly scoped, and done properly.
Most of the work I do falls into one of these areas:
When your business has grown, but your words haven’t
ou know what you do. You’ve just outgrown the way you’ve been explaining it.
This often looks like:
- an About page that no longer fits
- services pages that feel clunky or overcomplicated
- copy that sounds fine, but doesn’t quite sound like you
I help you clarify what actually matters, strip out the waffle, and get words you feel confident using.
When you need something written, but don’t want the hassle
Some things just need to be written by someone who knows how to ask the right questions and shape a clear story.
This can include:
- editorial-style business features
- press-style write-ups
- one-off blog or content pieces
- writing you’ve been putting off because it feels harder than it should be
You don’t need to know what it should say before you get in touch. That’s part of the job.
When you need practical support, without an agency
Not everything needs a full rebrand or marketing campaign.
Sometimes you just need:
- a few website pages tidied up
- copy for a flyer, advert, or printed piece
- a second pair of eyes to sense-check messaging before it goes live
I offer practical, one-off support that fits around real businesses – without the agency process or long-term commitment.
Everything is agreed upfront, with a clear scope and no surprise extras.
Common requests
Every business is different, but these are some of the things I’m often asked to help with – either on their own, or alongside a bigger piece of work.
- Short “about the business” copy for websites, directories, or profiles
- Social bio rewrites for platforms like Facebook, Instagram or LinkedIn
- Turning one solid piece of writing into a few usable variations
- Tightening or rewriting existing content that feels clunky, dated, or over-explained
- Sense-checking wording before it goes live, to make sure it actually says what you mean
We’ll always agree what’s needed upfront, based on what you’re trying to achieve.
No pick-and-mix pricing. No surprise extras. No endless back and forth.
If you’re not sure what you need yet, that’s completely fine – that’s usually where we start.
Short “about the business” copy for websites, directories, or profiles
Social bio rewrites for platforms like Facebook, Instagram or LinkedIn
Turning one solid piece of writing into a few usable variations
Tightening or rewriting existing content that feels clunky, dated, or over-explained
Tightening or rewriting existing content that feels clunky, dated, or over-explained
We’ll always agree what’s needed upfront, based on what you’re trying to achieve.
No pick-and-mix pricing. No surprise extras. No endless back and forth.
If you’re not sure what you need yet, that’s completely fine – that’s usually where we start.
How it works
I keep things simple and straightforward.
- All work is one-off and clearly scoped before we start
- We agree what’s needed, what it’ll involve, and what it’ll cost upfront
- No retainers, no rolling contracts, no pressure to continue
- No social media management or ongoing posting
If it’s a good fit, great – we’ll get it done properly.
If it’s not, I’ll tell you honestly.
The aim is always clarity, not complexity.
Why Work With Me
I’ve spent years listening to people explain their businesses – first as a journalist, and now through ikandoo and one-to-one work with local business owners.
I know how easy it is to be too close to what you do to explain it clearly, and how frustrating it can be when the words never quite match what you’re trying to say.
I’m not here to sell you a system, a strategy, or a shiny new brand personality.
I’m here to help you make sense of what you already have – and put it into words that feel right, sound human, and actually get used.
No hype.
No hard sell.
Just thoughtful, practical help from someone who understands local businesses and how they really work.
Ready to Get Started?
If you’re stuck trying to explain your business – or keep putting off something that needs writing – let’s talk.
📱 Message me on WhatsApp: 07368141558
✉️ Email Me: connect@ikandoo.co.uk
📍 Or use the form below and tell me what you need help with – no obligation, no pushy sales talk.
Just a straightforward conversation about what might help.
