A familiar name in South Lincolnshire’s business scene has had a serious glow-up.
The newly relaunched ikandoo is back – reimagined as a modern online platform dedicated to celebrating and promoting the brilliant small businesses, makers, and service providers that make our area thrive.
Gone are the days of static business listings and forgotten directories. The new ikandoo focuses on story-led features that put real people and local passion centre stage. Each article shares the journey behind a business – from the spark of an idea to the challenges and wins that make it what it is today.
Founder Tracey Sweetland created ikandoo to give South Lincs businesses a genuine way to get seen – without the fluff or fake hype.
“There are so many amazing businesses around here quietly doing incredible things,” she says.
“ikandoo is about giving them a proper spotlight – a place to tell their story, reach more local people, and be celebrated for what they do.”
Through a mix of business features, local news, and creative visibility opportunities, ikandoo is building a hub for connection and collaboration. It’s not about competing for attention – it’s about helping local businesses grow together.
Businesses can now choose from three affordable feature packages – Spotlight, Showcase, and Shine – designed to suit every budget and stage. Each feature is written for you, professionally presented, and shared across ikandoo’s online and social channels, helping you boost your visibility and build trust with local customers.
Advertising options are also available for businesses who want to keep their name front and centre, and a growing online community offers a friendly space for collaboration, conversation, and support.
“ikandoo has always been about connection,” Tracey adds.
“This new chapter is all about making sure small businesses get the recognition they deserve – and helping South Lincs shine a little brighter in the process.”
Whether you’re a start-up ready to make your mark or an established business that wants to stay visible, ikandoo gives you the platform to share your story.
Find out how to join on our Get Featured page and join the growing community of South Lincs businesses putting themselves in the spotlight.




